Fendi Selleria Automatic Watch Hands-On

Fendi Selleria Automatic Watch Hands-On

Fashion houses in the watch world have consistently evoked a lot of discussion and conversation  –particularly marks like Hermès and Louis Vuitton that are endeavoring to build up a name in the haute horology world. The subject of today’s article, The Fendi Selleria Automatic, focuses on less loftier objectives and is essentially simpler on the wallet, yet does it offer anything genuinely intriguing and carry an incentive to the table?

All pictures by Ariel Adams

Before we begin, I admit that my insight into and experience with the brand is restricted to its references in famous media –like in that melody by the Black Eyed Peas numerous years back. I accept this is one of the brand’s initial invasions into what one should think about “serious” mechanical watchmaking, with the brand additionally featuring an exchangeable lash/arm band framework to interest the stylishly noncommittal.


The Fendi Selleria Automatic is a period just watch and keeping in mind that there is exceptionally restricted data from Fendi, I have, after much squinting at the caseback, come to the resolution that it is fueled by the ETA 2824 or one of its notable clones from Sellita or STP (the development maker claimed by Fossil). This is a notable, solid workhorse of a development with 4Hz activity, 42 hours of force reserve… you know the drill. The development is obvious through a showcase back and even has a “decorated” rotor.

It has a dark DLC hardened steel pad case shape with marginally various corners. It’s a shape I can best depict as an octagonal pad. It’s a 42mm wide case, however on account of the squarish plan – it wears bigger on the wrist. For those of you who might need to add a bit of bling to your wrist game, there is a variation with a gold shaded bezel and crown. It’s a fascinating, if recognizable, case plan, however it’s intense when taking a gander at other style brand contributions like Hermès, Louis Vuitton, or Chanel –in light of the fact that there’s actually no Fendi “brand DNA” to connect with. Possibly Fendi gets this and has discovered a plan language they’d like to stay with and grow on.

The carries of the watch are one of a kind in that they are separable. The watch is dispatched with three distinctive straps –gator, calfskin, and fabric –that come with a bunch of drags each. Fendi promotes this as a remarkable and snappy approach to change ties. Actually, I’m not persuaded and discover it to be gimmicky. A tie with fast delivery spring bars would’ve accomplished the work simply, obviously, this is a watch from a brand that’s as yet attempting to discover its ocean legs, so I think it’s conceivable they’ll understand that a snappy delivery framework works comparably well and doesn’t cause watch fans to feel like they’re taking care of a “beginner’s toy.” That being said, the real execution and development is done well.


The dial helps me to remember the one on the Vacheron Constantin Quai de L’ile , generally in light of the clear circle that mostly uncovered the date wheel. Incidentally, it additionally uncovers how huge the watch is comparative with the development. The dial is accessible in a plain dark round brushed dial or a carbon fiber design dial and the hour markers are loaded up with lume –white for the carbon fiber design dial and blue for the brushed dial.

The perceptive peruser will see that the 4:00 marker is an alternate tone as it is utilized as a pointer for the date too. At the lower part of the dial, directly over the 6:00 marker where one may typically discover the word ‘Automatic,’ there is rather the word ‘Fendimatic.’ I’m not exactly sure what to think about that.

As an entire – there isn’t anything especially amiss with the watch. I dislike the gold shaded bezel and crown yet I understand taste is emotional. Nonetheless, there isn’t anything especially champion about it either –nothing to draw in and hold the consideration of the wearer. The solitary remarkable component it has to bring to the table, the separable hauls, doesn’t truly do it for me all things considered. I trust Fendi can take what is a nice if unacceptable execution and expand on it as so numerous other design house brands have done.

As it is, it’s hard to legitimize the expense of the Fendi Selleria Automatic with its $2,800 price tag. In a profoundly competitive industry where we consistently see incredible offers, the Fendi misses the mark regarding truly hitting home with any individual who isn’t genuinely a devotee of the brand. Bringing down the value, refining the plan, and strong brand DNA are largely going to be important to hoist Fendi watches. fendi.com