Historical Perspectives: A Quick History Of The SIHH, And What Makes It So Different From Baselworld
The SIHH is an exceptionally specific cut of the watch business in general; it’s effectively the absolute most un-vote based occasion the watch business has. In contrast to Baselworld, where you can see totally everything and everybody, from spring bar merchants working off collapsing card tables in a single corridor to million-dollar galactic complications from Jacob & Co. in another, SIHH is straight very good quality extravagance watchmaking. The SIHH is a relative newcomer as well, while Baselworld goes right back to 1917 when it started as the Schweizer Mustermesse Basel (the principal watches-just structure opened in 1931).
Tudor Black Bay 36, Baselworld 2016
SIHH started in 1991, when Cartier and four different brands – Baume & Mercier, Gérald Genta, Daniel Roth, and Piaget – decided to show secretly at the Palexpo Center in Geneva, trying to make an extremely elite, high-extravagance climate. This is as yet the air at the SIHH today – until this year, the occasion was carefully greeting just; the overall population couldn’t join in (this year, be that as it may, there was a public day at the Salon on Friday).
So who do you see when you go as a writer to the SIHH? Extremely top of the line extravagance watch brands. All the Richemont maisons show, just as various very good quality, non-Richemont and free brands, including companies like Greubel Forsey, Richard Mille, H. Moser, Laurent Ferrier, etc (you can see the full rundown of showing brands here ). A sum of 17 brands show in the fundamental lobby of the Palexpo (which is strolling distance from the air terminal) and an expansion 13 little autonomous brands show at the as of late settled “Carré des Horlogeres” (watchmaker’s square). Who is there is however intriguing as who seems to be not there; no LVMH brands, for example; clearly no Rolex, no Tudor, no Seiko, et cetera. Since such countless writers and VIP customers are visiting the area for the SIHH, notwithstanding, there are some supposed offsite occasions, with more brands attempting to draw individuals to display areas in Geneva and environs, than there are really appearing at the Salon proper.
Baselworld, paradoxically, is yuuuuuuuuuuugggeee. There are around 1,500 exhibitors and a year ago participation was around 150,000 press, purchasers, industry people, oglers, rubberneckers, in addition to canines and infant carriages (I’m completely serious). You can have a gathering with Casio to see G-Shocks and after 30 minutes, you’re in a four-story “corner” taking a gander at the most recent Patek Philippes.
Richard Mille RM 50-03, which will slow down you $980,000.
That’s not to say that more reasonable watches aren’t at the SIHH by any stretch of the imagination; companies like IWC, Baume & Mercier, Panerai, etc, all offer more available value focuses. Nonetheless, the sources of the SIHH as something significantly more elite than Baselworld are still particularly with us today, both as far as kinds of watches appeared and in the general atmosphere.
A look inside the SIHH itself.
Attending the shows is a totally different encounter too, as you can likely envision. For all that the SIHH is an expo, it’s a beautiful darned curated one and gratitude to the way that it happens in a solitary climate with a solitary reasonable by and large plan, the entire thing for the most part feels pretty agreeable. At Baselworld, then again, there’s a touch to a greater degree a rugby scrum free-for-all vibe and it’s not abnormal for watch expert editors and distributions to do eighty to a hundred arrangements. In case you’re a genuine watch lover, I can’t unequivocally enough recommend seeing both at any rate once, on the off chance that you can make the time and get over to Geneva or potentially Basel when the shows are running; there’s actually nothing similar to it for getting a vibe not just of how the business looks as an industry, and overall, yet in addition how the business everywhere, and the particular displaying brands, see themselves.