Interview: With Sandrine Stern, Patek Philippe Head of Creation

Interview: With Sandrine Stern, Patek Philippe Head of Creation

Cara Barrett

How did you get into the industry?

Sandrine harsh

I came to Patek Philippe around 21 years prior. Patek Philippe was more modest, on the grounds that it was not something very similar as today. It was at that point a particularly huge brand regarding a watch company, and I knew this brand on the grounds that my dad is a gem specialist. So I generally knew Patek Philippe, it was not conceptual for me. I realized that Patek Philippe was the best watch produce at that time. 

I began in the commercial territory for Patek Philippe and afterward I met my better half, and now I’m the top of the creation division. Be that as it may, it took quite a while [to get where I am] yet for me it was vital to see how Patek Philippe functioned. In any case, in those days was altogether different from today. Not as far as watches, not as far as family, but rather as far as size and effect. Presently we have the Grand Exhibition, however before this was not the situation. We had more modest displays. What’s more, as far as I might be concerned, I have been completely coordinated [into the company] on the grounds that it was my first work. I don’t have some other brands in my mind, so I completely understand this brand.

CB

How were you associated with the Grand Exhibition?

SS

I’m not engaged with coordinations, however was associated with the determination of watches. Likewise on things like who will be here as far as the craftsmans. We cooperate on this. However, you know, for me I need to see likewise that when we realized that we would be in New York, we needed to recollect that the discussion ought to be about the USA as a whole. 

The other part, which is extremely intriguing for me, is my better half, since he has ventured to every part of the US widely. He met with the retailers, he additionally met with the America clients, so he discovered motivation in his connections and comprehension of the US market. This is the reason we have pieces with the references to Native American history, Napa Valley, and the main moon-landing. It was vital to cover the entire ofAmerica, not just the one explicit town [of New York City]. 

CB

How included were you in the picking of topic for the uncommon pieces, for example, the Native American Chief plated pocketwatch?

SS

All the watches you see here, we were very sure about and said, “Alright, this is the subject and this is the piece.” Once we pick the subject, we picked which method we might want to use on it. For model, with the world time minute repeater, we needed to pick the New York City horizon for the focal point of the dial, for the women’s moment repeater we needed to pick what sort of precious stones we might want to utilize. During this cycle we utilized drawings and renderings – heaps of drawings, a great deal of exploration with my group. When we had everything on the table, at that point we began to limit it down, “Alright, this one is OK, this one additionally, this one also.” 

CB

For the new deliveries, were the Pilot’s Calatrava and World Time Minute Repeater picked in light of the fact that you felt those two models would be mainstream for the US market?

SS

We felt that the Travel Time and the Pilot’s watch would do well here on the grounds that the tone was quite the case was decent, yet additionally that both are new watches. For the Travel Time explicitly, we felt that since it was a complicated watch and we have discovered the American clients are additionally experts who can value a significant level complication, for example, this. 

CB

What was your top pick of the new ladies’ pieces?

SS

I like the World Time from the ladies’ assortment since it is completely extraordinary. I picked the blue for the middle since I thought it was ideal to connect the ladies’ watch to the men’s. 

CB

How do you approach another watch design?

SS

I think it comes down to knowing the brand. It is anything but an issue of knowing the market, however of understanding or own DNA and how to apply that to our new deliveries. It’s a communitarian exertion and we take a gander at the stoops and say, “Indeed, I like that. No, I don’t care for that. Indeed, I can perceive that it is a Patek Philippe. No, I can’t tell that is a Patek Philippe.” We truly appreciate the interaction and it’s amusing to see a watch progress from drawing, to model, to eventual outcome. We need it to be fascinating and simple to wear. At last, it comes down to heeding our gut feelings and the last product. 

CB

What is your #1 vintage piece in the collection?

SS

For me, I love the Calatrava. 

CB

What watch are you wearing today?

SS

A white gold Calatrava that we delivered three years prior. It has a cloisonné enamel dial with rose motif. 

CB

How is Patek Philippe attempting to arrive at a more youthful audience?

SS

Last year we had the Pilot’s watch, this year we have the interminable schedule reference 5320. Today, we realize that the more youthful age likes vintage observes too. Dispatching these sorts of [vintage-inspired] pieces draws in with the more youthful age since they like them. There are a great deal of youngsters that are intrigued by the watches. Furthermore, what is additionally extremely overall quite magnificent is to have watchmakers here [at the Grand Exhibition] who can clarify and show them things and that it’s not simply a watch, you need to see likewise the case, the development, how it works, and the youngsters like that.