Photo Report: Behind The Scenes At The Monaco Grand Prix 2016 With TAG Heuer CEO Jean-Claude Biver
Jean-Claude Biver in his late spring home close to Saint-Tropez.
Which is the reason I was astonished to discover that he is, at his center, “a shut-in,” as per his better half Sandra. This late spring, he will go through any and the entire extra energy – the days can be depended on two hands I was told – at his subsequent home close to Saint-Tropez, France. This is the place where we would meet for the fourth time, a couple of hours before the authority beginning of TAG Heuer’s Monaco long distance race. Not that would you know. Mr. Biver was in his nursery, Sandra advised me as she welcomed me inside, attempting the lemons during his yearly “visit through the grounds.”
I would go through the following 48 hours shadowing the CEO of TAG Heuer during one of the brand’s most huge occasions, the Monaco Grand Prix, a race that molded the character of the brand during the 1970s and keeps on assuming a huge part in its narrating. The three-day occasion isn’t the greatest of the year – monetarily talking – however it comes close. All the more critically, it is a “calculated bad dream for the group,” said Mr. Biver, due to the quantity of individuals who drop on the little principality.
Biver assessing the nursery.
Like me, he had just barely landed, and his primary distraction that evening was the upkeep check of his late spring home, which he had not at this point visited for this present year. Since we a few hours to kill before our helicopter trip to Monaco, Mr. Biver welcomed me to join the reviews. The yard, he said, had not been cut as expected, and the little fixes of tall grass appeared to distract him more than the inescapable appearance of in excess of twelve of the most prominent TAG Heuer diplomats, including entertainer Patrick Dempsey, Chinese singing sensation G.E.M., and Max Verstappen of Red Bull Racing, on the 36-lodge uber yacht that the company had leased for them.
As we strolled toward his fixed bike stand introduced in the shade, in one of his number one spots in the nursery, he conceded that, while he appreciates the Monaco Grand Prix and watching football (the Champions League last, of which Hublot is a support, agreed with the program in Monaco this year), what he truly needed was to invest as much energy with his family as possible over the course of the end of the week. Yet, that was not an option.
Mr. Biver meeting Jean-Baptiste Trunde.
His center started to go to Monaco as we flew toward its. When we landed, Mr. Biver met with TAG Heuer’s occasions organizer, Jean-Baptiste Trunde, who speedily educated his manager that Patrick Dempsey was en route to the Red Bull Racing station, that various significant customers – Mr. Biver perceived their names quickly – had made the outing to see the Grand Prix, and that he would likewise have to plunk down for an off the cuff meet with iQIY Radio, a mainstream station in China, which is a vital market for TAG Heuer. The data was conveyed rapidly, as the two set out toward the RBR station. Mr. Biver didn’t let out the slightest peep, as though saving his voice for the evening.
Biver shows up at the Red Bull Racing station.
Jean-Claude Biver welcomes Chinese artist G.E.M. to Monaco.
Minutes in the wake of going to land, the CEO showed a side of himself that I was significantly more acquainted with seeing. G.E.M. would be the primary “casualty” of the Biver impact. Without allowing her to make proper acquaintance, he welcomed her to move in front the Red Bull Formula One vehicle that the PR group so frantically took a stab at getting him to present before – the vehicle bears the company’s logo and had been put deliberately for what was proposed to be the photograph of the evening. Patrick Dempsey was saved the movement, however his ears took some time changing in accordance with Mr. Biver’s thriving voice, which declared to the whole port that he’d showed up. For the hour that followed, you’d be pardoned for speculation Red Bull had made the outing down to Monaco to go to Mr. Biver’s short question and answer session. Everyone’s eyes were on him until he left, abruptly it appeared, to rejoin his family.
Saturday night’s public interview, on board the yacht.
TAG Heuer International PR Director, Marine Lemonnier, introducing the new watch to individuals from the press.
The TAG Heuer Formula 1 Red Bull Racing Team.
Jean-Claude Biver gets some assistance from New Zealand rugby legend Dan Carter, and Chinese entertainer Li Yi Feng.
Red Bull Racing driver, Max Verstappen.
The represetatives, leaving for supper in the city.
Twenty after four hours, he showed comparative energy during another oratorial execution for the authority introduction of the TAG Heuer Formula 1 Red Bull Racing Team, which finished with the stylized and (presently trademark) cheddar cutting function. Not interestingly, the diplomats appeared to be substantially more intrigued by the yellow wheel than in the watch. This being an end of the week supported by TAG Heuer, there were numerous different watches ready, including the new Monaco Caliber 11 and Carrera-02T.
Customary Vs. Cutting edge At TAG Heuer
Perhaps quite possibly the main chronographs – if not watches – of Heuer’s set of experiences, the Monaco, as it was made in 1969, was brought once more into current creation by TAG Heuer a year prior. And keeping in mind that the new watch, named the Monaco Caliber 11 “McQueen” Chronograph, is just Caliber 11 in name (the development currently has a Sellita base), the actual plan is very nearly a duplicate glue version of the first reference 1133B. Is it a platitude to wear the Monaco in Monaco? Maybe, however I’d be interested to hear a more proper decision.
The TAG Heuer Monaco Caliber 11 “McQueen” Chronograph.
Also on board was a restricted release of the most dubious Swiss-made tourbillon. The Carrera-02T is the most moderate of its sort and offers uncommon admittance to Abraham-Louis Breguet’s creation. What’s more, subsequent to putting in a couple of hours with it, I can perceive any reason why it’s a particularly fascinating suggestion, despite the fact that I’m generally not a fanatic of gold watches that huge. Indeed, it is a Hublot-fied Carrera, which gets the idea of intertwining differentiating materials from its contemporary at LVMH, particularly with regards to this rose-gold variant. The methodology, as per Mr. Biver, was to add gold “on highlights that are straightforwardly obvious.” With both the Monaco and the 02T on a similar table, I couldn’t resist the opportunity to think their cosmetics appeared to reflect the development of Formula One, from the ’70s to the present time, from unadulterated lines and unadulterated motors to greater, all the more cutting edge – and some would say seriously energizing –motors.
The TAG Heuer Carrera-02T, in rose gold.
The Carrera-02T likewise appears to be designed basically to be seen by others, which is additionally an objective of so many of Monaco’s Grand-Prix-just inhabitants. Famous people presently enormously dwarf the drivers on the track, and dashing fans appeared to be not to see Sebastian Vettel leaving the pit paths, as they were pursuing Dwyane Wade and Chris Bosh the alternate way. Fortunately, on race day, the drivers were the superstars in Monaco this year – on account of an unexpected and protracted deluge hours before the lights turned green.
Watching Qualifying, And A Tour Of Pit Lane
Red Bull Racing driver Daniel Ricciardo.
In the pit path.
Inside the Red Bull Racing carport, most likely seeing things I shouldn’t. What a demise stare!
TAG Heuer diplomat and petrolhead, Patrick Dempsey.
Patrick Dempsey showing me his Monaco Caliber 11
Race Day Scenes
Lewis Hamilton, waving to the group during his festival lap.
Reward: The TAG Heuer Monza
The new-look Tag Heuer Monza.
While on board TAG Heuer’s super yacht, we likewise spotted one of the first completely useful Monza models, on the wrist of one of the company’s item administrators, and it looks similarly as when it was reported during Baselworld . One of the hits of the reasonable, it once again introduces a fan top pick, and is the most recent vintage-motivated chronograph from the Heuer period to advance once more into the current assortment. Next up is the Autavia , however I was advised not to anticipate more re-issues after that.