TAG Heuer Will Relaunch The Autavia In 2017 – And Fans Get To Choose The Model

Following a discussion with Jeff Stein at On The Dash – a must peruse for vintage Heuer fans –  TAG Heuer has declared a campaign asking the public which vintage Autavia chronograph they need to see re-dispatched in 2017. A racer’s watch, created during the 1960s, it’s one of the Heuer’s “Huge Three,” alongside the Carrera and the Monaco, and both reference 2446 and reference 3646 have been acquiring momentum in the used market.

Born in 1962, the Autavia Chronograph is named after a progression of “Automobile” and “Flying” dashboard timekeepers dispatched 30 years earlier. Made for hustling devotees, it was a famous decision among Formula One drivers, who received the watch during the 1960s and 1970s for its smooth and sizable case – believe it or not, 38 mm was once viewed as huge – and its valuable pivoting bezel.

Heuer Autavia Ref. 2446 Mk3

Heuer Autavia Ref. 2446 Mk1 Lume

Heuer Autavia Ref. 3646 Mk1 Lume

Heuer Autavia Ref. 3646 Mk1 Steel-M

TAG Heuer have now chosen 16 Autavias – 12 original models and four “dream” models made through Photoshop – for “The Autavia Cup,” a solitary elimination season finisher competition intended to pick four finalists. The competition begins on March seventeenth, the main day of Baselworld 2016, and will be facilitated on autaviacup.com .

Heuer Autavia Ref. 2446 Mk1 Steel

Heuer Autavia Ref. 3646 Mk3

Heuer Autavia Ref. 3646 Tachy

Heuer Autavia Ref. 2446c SN

Voting will happen more than three rounds – two of which will be driven by the general population. The first round happens between March seventeenth and 31st, followed the following day by a second online round to determine four finalists by April fourteenth. By then, an interior Products Committee drove by the TAG Heuer’s CEO and the President of the LVMH Group Watch Division, Jean-Claude Biver, will pick the victor – a choice which they will declare online on April 18th.

Heuer Autavia Ref. 2446 Mk4

Heuer Autavia Ref. 2446 Mk2

Heuer Autavia Ref. 2446c NS

Heuer Autavia Ref. 2446 Tachy

The competition will incorporate the accompanying models: Ref. 2446 Mk1, Ref. 2446 Mk1-SN, Ref. 3646 Mk1-SN, Ref. 2446-Trans-SN, Ref. 2446-Tachy, Ref. 2446c-NS, Ref. 2446 Mk2, Ref. 2446 Mk4, Ref. 2446c-SN, Ref. 3646 Tachy, Ref. 3646 Mk3, Ref. 2446 Mk1 Steel, Ref. 2446 Mk1 Steel-M, Ref. 3646 Mk1 Lume, Ref. 2446 Mk1 Lume, Ref. 2446-Mk3.

And so the cat-and-mouse game starts, yet as of now we know the triumphant watch – and ideally the re-issue in 2017 – ought to have a pivoting bezel, a screw-back or compression case, a manually wound movement (our supposition is that TAG Heuer will supplant the triumphant Valjoux movement with one of their own), and either a dark or a panda dial.

Heuer “Dream” Autavia Ref. 2446 Transitional SN

Heuer “Dream” Autavia Ref. 3646 Mk1 SN

Heuer “Dream” Autavia Ref. 2446 Mk1 SN

Heuer “Dream” Autavia Ref. 2446 Mk1 N

While TAG Heuer will have the ultimate say, allowing consumers to say something regarding a future delivery 12 months before it is uncovered is a novel methodology, and a serious deal. In addition to the fact that it gives TAG Heuer almost no time to respond, it gives the public uncommon admittance to their likely arrangements. Hell, we’re restlessly holding back to get some answers concerning the watches they’ll deliver in only a couple days. More from TAG Heuer here .

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